Emojis in creatives

What is an Emoji?

An Emoji is a visual representation of an emotion, object or symbol. Emoji can be used in modern communication apps such as your smartphone’s text messaging or social networking apps.

Why are they so popular? 

Emoji is a great way to add personality to a text-based conversation. For the quick text, sometimes sending one tiny emoji is easier than typing up a response. Everything needs to be conveyed immediately, and nothing is smaller or more expressive than an image.

Why do you need them? 

Emojis are great to express your emotions when you have no words to say everything you want. People will take your message on some kind of emotional level, and it will catch them more. When combined with text, emojis can help condense longer sentences, making them easier to understand. Emojis with text can even reduce the time spent reading a sentence to understand it, so they're great for grabbing the attention of people who simply glance at push notification. Emojis paired with text can also help break down language barriers, allowing a message to be understood even if the reader does not speak the language the text is presented in.

Where to find Emojis? 

The best option would be to search them on Google or similar search engine. After that you can copy-paste them and use in the title and the message of your creatives.


  • Be sure of the meaning of the emojis you use.
  • Use emojis for real-time engagement.
  • Try to avoid cryptic and indecipherable messages.
  • Use emojis only in the appropriate time and place.

What will you get?

With the proper research and use, those little emojis have the power to take your push notifications to the next level. 

Since your messages will be more catchy, your CTR will increase compared to other advertisers. Push notifications with emojis get an average of 85% greater direct tap through compared to the same message without emojis and 11% bump in conversions.

RichPush team sincerely hopes that this article about Emojis will help you with your campaigns.

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